Foodiverse has become the new corporate identity of Grupo Alimentario Citrus (GAC), the international group specialized in healthy eating based in four countries (Spain, Germany, Switzerland and Italy) and made up of leading companies in the field of agricultural production, ready-to-eat salads and vegetables, and infant nutrition.
With the new brand, the group is strengthening its position in the 30 countries where it operates. It is also showing its commitment to continue its international expansion and keep growing in a solid and profitable manner. In 2019 alone, the company achieved a turnover of 324 million Euro, 5% more than in the previous year.
Foodiverse is also paying homage to the legacy of all the companies that make up the group, which dates back to 1946. Its CEO, Rafael Boix, said that "Foodiverse is the future of our group, but it is built on solid roots that remain unchanged: our commitment to food safety and quality, to our people, to the environment and to innovation.”
Rafael Boix, CEO of Foodiverse
Innovation and sustainability, in the DNA of Foodiverse
Foodiverse is a leading company in the manufacture of fresh and healthy food, and has always remained at the forefront of innovation since its foundation. "This capacity for innovation has allowed us to become pioneers in the launch of new products, formats and functional and nutritional categories that have set market trends, actually anticipating the needs of customers and consumers. In the last 5 years, we have launched more than 250 products with 70% effectiveness," says Boix.
Foodiverse is also firmly committed to achieving sustainability through the optimization of processes, the efficient use of resources and the reduction of the environmental footprint.
Commitment to talent and growth
Foodiverse has over 2,500 employees of more than 60 nationalities. The company is committed to strengthening internal talent through various training programs and investing in the training of its teams. "Investing in our people is another way to be ready for the future," says Rafael Boix.
The new brand will also make it possible to strengthen the corporate growth strategy, which is based on commercial development and its positioning in new markets and countries through innovative and trendy products. Since 2014, the group has integrated leading companies in their respective markets, such as Agromediterránea (Spain), Thurländer Salate (Germany), Josef Müller Gemüse (Switzerland) and Novanatura (Italy).
Trademarks
The company will continue to use its trademarks (Sun & Vegs, Sun & Vegs Bio and Byba), as well as its various local brands in each of the countries where it operates (Verdifresh, Mesturados Canarios, Müller, Thürlander, Novanatura, Agromediterránea, Espace and Alnut). Foodiverse will be the corporate brand.