Bangkok based Freshket is a company that simplifies the process of getting fresh produce from farms to tables. Launched in 2017, the start-up has now raised a $3 million Series A, led by Openspace Ventures.
Among the other participants are Thai private equity firm ECG-Research; Innospace; and Pamitra Wineka and Ivan Sustiawan, the co-founders of Indonesian agriculture technology start-up TaniHub. French-Singaporean food conglomerate Denis Asia Pacific and Thai family office Seedersclub, who made previous investments in Freshket, also returned for the Series A.
Freshket's technology includes an e-commerce marketplace that connects farmers and food processors to businesses, like restaurants, and consumers in Thailand. The start-up was co-founded by chief executive Ponglada Paniangwet and chief marketing officer Tuangploi Chiwalaksanangkoon, who each worked in marketing before launching Freshket three years ago.
Paniangwet told TechCrunch she wanted to enter agritech because her family has worked in the agriculture business for 25 years. "I grew up learning a lot about what worked and didn't work in the industry," Paniangwet said. "Overall, the industry is tedious, messy and highly manual."