Asda has announced it will be removing plastic fruit and veg bags from its stores, in a trial that aims to help the supermarket retailer continue its fight against plastic pollution.
In a 9-store trial, the move could save around 141 tonnes of plastic a year, which equates to over 3.5 million bags.
Instead of the plastic bags, Asda will be offering ‘Veggio’ bags, priced at a market-leading 30p each, the bags provide customers with an affordable, reusable alternative to single-use plastic fruit and veg bags.
Kevin Patel, Director of Produce at Asda, said: “This is a really exciting step in our journey as we continue to look at innovative ways we can reduce unnecessary plastic from across the business and meet our target of reducing own brand plastic by 15% by 2021.
We know that our customers and colleagues are really passionate about sustainability and we want to make it as easy as possible for them to do their bit for the environment, without having to compromise on quality."
Asda has recently announced a number of innovative solution to plastic pollution, including launching the first 100% recyclable blueberry punnet, which will recycle 5.5 million film lids, with more trials to come later in the year on other fresh lines.
Removing the plastic fruit and veg bags will begin on Monday 7th September. Stores included in the trial are:
- Harrogate
York (superstore) - York (supermarket)
- Middleton
- Killingbeck
- Swansea
- Bridgend
- Quedgeley
- Glasshoughton
For more information:
Joe Furniss
Asda Press Office Team
Tel.: +44 011382 63536
Jack Woodhead
Asda Press Office Team
Tel.: +44 011382 62852
For weekend and out of hours queries: +44 07779700742