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Gujarat government plans strategic partnership with Amazon Fresh for horti produce

The government of Gujarat state is working on a strategic partnership with multinational giant Amazon Fresh to ensure higher prices to horticulturists by giving them a platform to sell their produce in larger cities.

Manish Bhardwaj, secretary of Agriculture, Farmers Welfare & Co-operation department, confirmed the partnership, saying that the state government would play the role of facilitator and become a bridge between companies and farmers.

Sources in the state Agriculture Department said that the idea is to create a nationwide supply chain for vegetables and fruit growers of Gujarat through platforms like Amazon Fresh. It would be a win-win situation for farmers and companies who want to buy quality horticulture products from Gujarat, said an official with the state agriculture department. quoted Manish Bhardwaj as saying: “We will promote formation of Farmers Producers Organisations (FPOs) in the areas where quality vegetables and fruits are being grown. Through such FPOs, large quantities of horticulture produce will be procured and sold to companies which are selling such products in bigger cities like Mumbai, Delhi, Pune, etc through online platforms.”

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