According to the Florida Department of Citrus (FDOC), sales of 100 percent orange juice continue to show promising results. In the 4-week period ending Aug. 1, average year-over-year sales of total orange juice increased 21 percent with 32.64 million equivalent gallons sold, per the latest Nielsen retail sales report. Sales of not-from-concentrate (NFC) orange juice increased 27 percent for the period.
According to an article on citrusindustry.net, total orange juice sales for the season beginning October 2019 are up by 12 percent as well. The increase in volume movement season-to-date is roughly equivalent to about 7 million grower boxes. The increase in NFC volume sold at retail captured by Nielsen is roughly equivalent to 4.3 million grower boxes.