Enza Zaden's Melon House Fair comes to a close

"We want to keep senior consumers and capture the potential of young families"

On July 10, the Melon House Fair 2020, organized by Enza Zaden, came to a close. "This event has consolidated as an inspiring meeting place for all melon professionals; a place in which to share knowledge, talk about market trends and check the latest additions to our portfolio. This year, the event could be attended in person or online, with each participant choosing the option that best suited their needs," says Beatriz López, from the Marketing and Communications department of Enza Zaden.

For two weeks, all participants have had the opportunity to have a face-to-face and / or digital experience of the Melon House Fair. "Our team has attended personalized visits to the demo and meetings in small groups, and all with an established protocol and hygiene measures to protect the safety of all attendees," says Beatriz López. "Also, for the first time this year, it has been possible to visit our event virtually with audiovisual materials, a virtual demo tour and virtual meetings; a full 360º experience."

According to the head of marketing and communications of this seed house, "professionals from all over the world have not wanted to miss the opportunity to do networking at Melon House Fair. Participation has been record-breaking, which is also to thank to the digital experience offered for this edition."

“Although virtual contact does not replace physical contact, we must take advantage of the opportunities offered by technology and our sector to stay connected and meet whenever possible, and this year Melon House Fair 2020 has managed to show new ways to continue growing together,” says Miguel Salinas, International Melon and Watermelon Sales Manager.

To complement to the activities of this edition, two webinars were added to analyze and share information about the market. "There was an analysis of melon and watermelon consumption in Spain by Kantar, and later we delved into the development of the European market together with AMI. Two perspectives that have helped us determine where we can find opportunities to allow our sector to continue growing," says Miguel Salinas.

"In the Spanish market, we aim to keep current senior consumers and attract those with the greatest potential in young families across Europe," he says.

"This new normal is giving us new opportunities; new paths linked to our objective of continuing to grow, and in which people and teamwork remain essential. Therefore, we wish to thank all attendees for joining us in this latest edition. Let's keep this firm commitment alive and continue creating value together," said the Enza Zaden team.

Beatriz López Reyes
Enza Zaden España S.L.
T: +34 950 58 33 88 


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