Granini forced to withdraw advertising campaign for its orange juice

On June 24, 2020, the Civil Chamber of the Supreme Court rejected the appeal that Eckes Granini Ibérica S.A. filed against the ruling from the Provincial Court of Barcelona dated October 2, 2017, which declared a Granini advertising campaign to be misleading. The German multinational "was advertising an orange nectar giving the consumer the idea that it was fresh orange juice," as denounced by J. García Carrión, S.A.

The court ruling of the Barcelona Court sentenced Granini to cease broadcasting the ad, as well as to release a statement on three national television channels in which the firm would openly acknowledge the misleading information, clarifying that the product advertised was a nectar and not orange juice.

The decision of the Supreme Court, which stands behind the ruling of the Provincial Court of Barcelona, puts an end to the judicial process.



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