Last week, we saw the official launch of the Miro-Meihana Koata Blueberry Farm at Te Teko, the largest blueberry orchard in Aotearoa. The farm is owned by Maori and produces for Maori.
The launch also tied in the announcement and confirmation of a funding injection by the Provincial Growth Fund. The funding announcement will enable the project to get to the final stages and, in the process, will employ around 150 kaimaihi from Te Teko, Ruatoki, Taneatua, Kawerau, and surrounding communities.
Miro is a collective of Māori food producers. It combines ancient traditions and values handed down by the Maori’s ancestors, with modern technology and science, to produce great tasting, premium produce for the world.
The owners adhere to kaupapa Māori values and the resulting approach to business. The farm is starting with blueberries because of their proven high nutritional value as a superfood, and increasing popularity worldwide. It will also grow other premium produce - from New Zealand’s pristine environment, to nourish communities the world over.