Pink Lady apples have registered record sales and production figures in Spain this season. As reported by the firm in a statement, this year the weather in Spain has been "exceptionally favorable," which has translated into an "outstanding" quality and harvest. The total volume of Pink Lady apples harvested in Spain in the 2019-2020 season (produced in the provinces of Lleida and Girona) amounts to 7 million kilos, 5.6 million apples sold. This is 30% more than last season and corresponds to 6% of Europe's total production.
It has also been the best season in terms of sales in the Iberian Peninsula, with the total figures taking into account those grown in Spain and those exported by France.
Spain has established itself as a very dynamic market for the Pink Lady, a variety that results from a cross between the Golden Delicious and the Lady Williams. This is mostly due to the growing trust of retail chains, especially local ones.
"We are talking about a campaign with an all-time record production; a season that, far from having been affected by the crisis in Europe, has stood out compared to previous years," said the manager of Fruilar, Joan Serentil.
Serentil has also highlighted the strong increase in consumption of Pink Lady apples during the lockdown caused by the coronavirus crisis. "We believe that it may be a result, among other factors, of better preparation on the part of the firm's network of producers and distributors in Europe," he said, "as well as the increase in the consumption of fresh and local products in Spain."