'The Nature's Finest', that's the name of the game at Frutal GmbH & Co KG, headquartered in Seevetal. And it is more than just a promise to customers, General Manager Satilmis Olgun says in an interview. "We only market the best fruit and vegetables from Morocco and Turkey with an exceptionally intense aroma and absolute freshness".
This slogan, however, also signifies the appreciation for the products that are being marketed, explains Mr. Olgun. "Those who really appreciate their product treat them carefully and gently. For us, this also and above all means ensuring ecological sustainability in our growing regions and fair and social working conditions at our producers. And we are supported by highly qualified and committed employees in Germany and in the growing regions."
Satilmis Olgun (in picture) manages Frutal GmbH & Co KG together with his colleague Hüseyin Can Olgun.
Comprehensive quality management
The North German company focuses on the complete control of the value chain, from cultivation, procurement of goods and logistics to the final marketing. "We are not simply a middleman who buys goods from the producer and then simply passes them on. We have a comprehensive quality management system, the focus of which is on residue analysis. And because we're involved in the cultivation process, fruit and vegetables are controlled in the country of origin."
The company has been working with its suppliers on a basis of trust for decades and has a seamless, worldwide logistics chain. Customers benefit above all from the company's own infrastructure, packaging stations, cold storage and handling facilities. "We guarantee freshness, variety and quality in real time. We open up and secure procurement markets for our partners in the marketing of fruit and vegetables and take care of the complete merchandise management, starting with program planning and production and ending with direct delivery from the country of origin to the regional distribution centers".
Fresh produce without detours
When the company's fruits or vegetables arrive at the customer's premises, the harvest is only a few days old. The fresh produce is mainly sent to customers in Germany and Scandinavia. "We will meet this logistical challenge every day anew. Our goal is to deliver 'The Nature's Finest' directly from the field to your store without detours or additional purchases."
For more information:
Frutal GmbH & Co KG.
Lindhorster Strasse 4,
Tel +49 (0)4105 69205-11
Fax +49 (0)4105 69205-29