British Canoeing has announced that citrus fruit brand Jaffa has been appointed as Official Fruit Partner for the organisation until 31st December 2021. The 18-month deal is a continuation of the commercial partnership announced last year, when Jaffa were appointed as principal partner for the 2019 ICF Canoe Slalom World Cup and 2020 ECA Canoe Slalom European Championships.
David Joy, Chief Executive at British Canoeing said: “I am delighted that British Canoeing is continuing our relationship with Jaffa as Official Fruit Partner. Jaffa has been a great brand for us to work with and we thoroughly enjoyed delivering an excellent Slalom World Cup with their support last year.”
“I very much look forward to continuing to enhance our relationship with Jaffa, and build on our success to develop further opportunities with one of the country’s most loved retail brands.”
The Jaffa brand is part of AMT FRESH, who later this year will be relocating to a brand new purpose-built distribution centre based in Peterborough, supplying citrus in the UK exclusively for Tesco.