Indian firm launches new fruit & veg cleaning product

Packaged goods firm ITC Ltd, headquartered in Kolkata, on Friday announced the launch of Nimwash, a vegetable and fruit wash which helps disinfect fresh produce. This is done in an attempt to address current concerns surrounding infection and diseases. Nimwash is being launched in two variants – spray and wash, and soak and wash.

With neem and citrus fruits extracts, ITC said, Nimwash vegetable and fruit wash has been specially designed as a preventive hygiene solution which is safe to use and has no added chlorine, bleach or artificial colour. The product addresses an emerging consumer need to clean fresh produce properly once it reaches consumer homes. It removes pesticides and kills germs.

Sameer Satpathy, chief executive, personal care products business division, ITC Ltd, said, "Consumers’ sensitivity to health and hygiene is at a heightened level. ITC’s first 100% natural action vegetable and fruit wash is a consumer’s delight as it delivers on effectiveness with the power of natural ingredients."

In April, Marico Ltd had launched Veggie Clean which helps disinfect fresh produce. The company claims that the product helps remove germs, bacteria, chemicals, waxes and soil present on the surface of fruits and vegetables--except that of mushrooms--without leaving any residue, aftertaste or smell.

Source: livemint.com


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