Veritas Biofrutta, a company part of Gruppo Mazzoni, celebrates its 20th anniversary with a two-figure growth over the past three years, in line with the market trend.
"These figures are very pleasing. We started small in 2000 but have become more structured over the years and, nowadays, the Very Bio brand represents a fully-Italian organic product chain," explains CEO Antonio Cogo.
"This has been made possible by our producers, with whom we have established solid working relationships. In fact, 75% of the produce commercialized by Veritas Biofrutta is grown by producers all over Italy according to plans. Mazzoni grows 20% directly on its 130 hectares of organic crops, which it is planning on expanding over the next few years."
The Veritas Biofrutta team. Above, left to right: Matteo Mazzoni and Antonio Cogo.
Vertias Biofrutta technicians visit producers multiple times a year to provide both technical-agronomic and strategic-commercial assistance for the development of new varieties and packaging. The company works alongside producers supplying them with the assistance and means necessary to obtain impeccable products for clients and final consumers.
"Flexibility is our strength. We can manage both orders from smaller clients asking for mixed pallets as well as those from larger, more demanding clients ordering bigger quantities with specific demands when it comes to processing or packaging. This is even truer for the Italian and European retail chain. In addition, thanks to our warehouse dedicated to organic produce, we can manage even the more complex operations with precision and punctuality."
Over the past few years, in order to keep up with the evolution of the market, Vertias Biofrutta obtained various certifications, including Biosuisse for the products destined to Switzerland, Demeter for biodynamic products and Sedex for corporate social responsibility. In addition, during the Coronavirus emergency, Veritas Biofrutta implemented all the precautions necessary to guarantee the health of products and workers.
"The future of organic products lies mostly in the packaging, as it needs to be as eco-friendly as possible. Those who buy organic products are environmentally conscious and we need to provide solutions that meet their needs. This is why we developed a cardboard packaging solution called a 'sleeve' that means plastic will no longer be used."