The increase in citrus consumption since the start of the pandemic has also given sales a boost in the organic segment, as confirmed by the Cordoba-based company from Palma del Río Naranjas Ecológicas Biovalle. The firm's organic citrus campaign has ended a month earlier than in previous years due to the "strong demand" registered.
In 2011, Juan Salamanca and his brother César bet on converting Palma del Río's family crops into organic ones with the creation of Biovalle. The company says that "for the first time, we have sold more under our name; we have grown; we have met a greater demand in the domestic and international markets."
Juan Salamanca says that, every week, they have continued to supply their market in Belgium. Back in January, Biovalle was there to take part in the opening of a new store in the framework of an initiative similar to Subbética Ecológica, called The Food Hub Wolvengracht Brussel, which has been receiving oranges from the Palma del Rio project for 6 years. They have also responded weekly to their customer network in France and have opened a market line in Germany.
While the fresh citrus segment has boomed during the health emergency, processed products have seen a drop in the demand. Firms such as Caprichos del Guadalquivir, specialized in traditional orange jams, have had to bring production to a halt when they ran out of markets.
The customer network of this company is made up of gourmet stores in tourist areas and the hospitality industry. The closure of this sector has brought the jam's manufacture to a halt, says Inma Martínez, who, along with Antonio Díaz, manages the company. Caprichos del Guadalquivir serves the domestic market and supplies stores and hospitality outlets in Luxembourg, Poland, Germany and the US.