Idai Nature, a Spanish company at the helm of the biocontrol line within the Rovensa group, has taken a further step in its ambitious internationalization plan: the consolidation of its American subsidiary Idai Nature USA.
The growing use of organic products in the US and the trend towards synergistic employment with agrochemicals have turned the company into an ideal partner to address the main problems that North American producers are currently facing.
"The agricultural sector in the US is a very dynamic market, with very high standards in terms of quality and service, so it has been essential for us to be directly present there," said Carlos Ledó, CEO of the company.
The multinational has already received some registers of its biotech products, which help improve crop productivity, making it possible to obtain healthier food for consumers in a sustainable way. "We put the latest technology at the service of agriculture to protect and strengthen crops around the world in a sustainable way," said Ledó.
The company has achieved rapid international expansion. It is now present in Europe, America, Asia and Africa. "Our business plan right now is to strengthen our presence in North America and guarantee sustainable growth in an area of great strategic importance for our sector in the coming years."
Rovensa is an international group organized into three main business units: crop protection, crop nutrition and biocontrol. With offices, factories, research centers and laboratories in Brazil, France, Spain, Portugal and Ireland, the group develops solutions for the comprehensive care of crops.
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