Since the start of the coronavirus crisis, kiwifruit sales from the main Spanish company in the sector, the Galician Kiwi Atlántico, have increased by 30%. Normally, the production - whose harvest came to a close in November - is enough to supply the domestic market until mid-June, but this time, it looks like the stocks of Galician kiwifruit will run out a month earlier than expected, in mid-May. The fact is that since the lockdown was decreed, there has been "a very important sales rebound," says Carlos Vila, the firm's manager.
For Vila, this growth is due to two main factors: firstly, there are fewer kiwis in Europe this year, which is why the company was already seeing more demand for its products even before the coronavirus. Secondly, the firm sells 80% of its production to big retailers, which are registering an increase in their sales.
The head of Kiwi Atlántico acknowledged that the safety measures that they have been forced to implement due to the coronavirus have increased the production costs, but the company has chosen not to have that increase reflected into the product's final price. "Now our work has become much more difficult and the costs have increased a lot, but we are trying to keep prices stable, so that the consumer is not affected," he says.
The company's activity has not stopped at its packaging centers or in the fields. Its producers are already preparing the new harvest, which will start flowering in a matter of weeks. "In the field it is easier to adhere to the safety measures, and although we have the same protocols, we do not have the same restrictions as in the warehouses," he says. The producers have been pruning and tying the plants, removing the weeds and carrying out all the necessary tasks so that the new harvest can arrive in the best possible conditions.