"We previously sold our fruit mainly via traditional offline sales channels, with auxiliary sales through online orders and self-service convenience stores. However, we quickly adjusted our sales channels in response to the outbreak of COVID-19. We are flexible in our response to market changes and pay attention to customer convenience. In this way we are able to guarantee regular sales." This is according to manager Yang of Jiangsu Jieji Agricultural Science and Technology Co., Ltd.
"We have moved the focus of our sales strategy to online sales. We are also promoting a method of 'online order, store delivery'. Residents of small communities can order fruit through their local fruit shop, and the combined orders are then delivered to the gates of their community. Residents are not required to leave their community, but they can still order their own fresh fruit," explained manager Yang. "Although our sales volume in regular chain stores has declined in the last few months, our online sales volume has increased threefold. Our overall sales volume is more or less the same as last year."
Jieji Agricultural Science and Technology is currently selling a lot of cyan pomelo from Thailand. "The cyan pomelo from Thailand entered the market a week ago. Current market conditions are quite positive. We sell around 40 thousand yuan [5,649 USD] worth of cyan pomelo per day in the Changzhou area alone. This is the fourth year in a row that we import cyan pomelo from Thailand. Our sales volume continues to grow every year, but that development has been particularly strong in the last two years. Compared to the domestic pomelo, which is sweet and tart, the cyan pomelo from Thailand is even sweeter and more delicious. The current retail price is around 17.8 yuan [2.51 USD] per 0.5 kg, which is more or less the same as last year."
"Fruit from Thailand used to arrive in China via overland routes, but this year, in response to the outbreak of COVID-19, many Southeast Asian countries have adopted isolation measures and closed their borders. This creates problems for the distribution of fruit and overland transport severely slowed down. A lot of the fruit spoiled during transport as a result of delays, which translates into financial loss. Harbors are currently operating as usual. We have therefore opted for sea freight for our import fruit in the last few weeks," explained manager Yang. "We are planning to organize a Thai Fruit Festival in Changzhou between April 15-20. At that time, consumers can enjoy such delicious tropical Thai fruits as mangosteen, cyan pomelo, durian, mango, and green coconut."
Jieji Agricultural Science and Technology is a large-scale fruit supply company specialized in services for supermarket chains, wholesale markets, and e-commerce platforms. The company works closely together with more than 100 plantations in China and abroad. "Our main market is in central China. We plan to open 30 more retail shops in central China this year. We hope to become one of the largest fruit retailers with an intimate understanding of our customers, so that we can provide an even greater number of consumers with delicious fresh fruit from across the globe."
For more information:
Jiangsu Jieji Agricultural Science and Technology Co., Ltd