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Help offered by University of Agricultural Sciences alumni association

Direct sales in Bengaluru help Indian grape farmers in lockdown distress

The timely intervention of the alumni association of the University of Agricultural Sciences, Bengaluru (UAS-B) has helped in rescuing growers of premium varieties of grapes in south Karnataka’s grape-growing belt of Chickballapur and Devanahalli during the lockdown.

Farmers who cultivate premium varieties of grapes such as Red Globe, Sharad, Krishna and Sonalika have now been facilitated by the alumni association to sell their produce directly to consumers in Bengaluru.

When traders started taking advantage of COVID-19 and started bargaining to buy at throwaway prices like ₹15 to ₹25 a kg, the association helped growers bring the produce to different areas in Bengaluru, where a mechanism was set up to sell directly to consumers with the involvement of local residents’ welfare associations.

“We began sales in Bengaluru on April 7. We have been able to sell nearly 320 tonnes of premium grape produce in the last 13 days,” said K. Narayana Gowda, president of the alumni association.


[ ₹100 = €1.20 ]


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