Citrus Australia, the organisation representing Australia’s citrus fruit growers, has commissioned a pilot study to improve traceability using unique digital identifiers on a blockchain.
The pilot will be run with the help of digital ID label start-up Laava and real-time blockchain company Trust Provenance, backed with A$200,000 ($120,000) in funding from Agriculture Victoria, Australia’s largest agriculture producer spanning more than 29,000 businesses.
It aims to provide a simple way to tell the origin of citrus fruit grown in Victoria, protect against counterfeiting, and improve control of the supply chain from “tree to table”, for example allowing rapid recalls of fruit if needed. Australia’s citrus sector exported A$540 millions-worth of fruit last year, with A$162 million of that total coming from Victoria.
Minister for Agriculture Jaclyn Symes said the programme was scheduled to take place over seven months during the 2020 citrus harvest period from early May to the end of July, although it may be delayed by the coronavirus pandemic.
The results will be used to show other horticultural industries the benefits of traceability.