In the United States, the East Coast watermelon season has officially started. Rachel Syngo of Melon 1 says: “The East Coast season begins in Immokalee, Florida and we began a few days earlier than usual for us. So far we are off to a smooth start.” The domestic watermelon season on the East Coast usually begins around March 15th at the soonest.
Dry weather positive for watermelons
Weather conditions can make or break a season, and for the watermelons, climate has been very fortunate this year. “This season has been exceptionally dry – it is the driest season we have had in about five years,” Syngo shares. While dry weather can often be disastrous for crops, for the watermelons it is actually favorable. “Watermelons do not like too much water, so a dry season creates a very sweet and juicy watermelon. When it is dry, we have better control over the amount of water our plants get,” Syngo explains.
With the help of the weather, Melon 1 is off to a great start for the season. “Our quality has been great, and so far, we have been seeing great results in terms of volume. If we can keep the weather we currently have, then we should have great volumes for the rest of the season,” Syngo says.
Warmer weather ramps up demand
For watermelons, often the demand increases along with the temperatures. “As it is warming up this year in the Northern states, we are already seeing a greater demand by the day. Consumers know that they should see fresh watermelons in their favorite grocery stores by April and we are seeing volumes requests that reflect that, with fair pricing on the market so far this season,” Syngo says.
As far as anticipated challenges for the season, Syngo concludes: “There could be freight challenges this season, and we always say a quick prayer for good weather. However, so far, we are off to a smooth start. There will always be challenges. But hey, that’s farming. We were made to do this.”
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