New initiatives announced to help consumers during pandemic

Many companies have announced initiatives to help consumers during the ongoing pandemic. One of these is Natalie’s Orchid Island Juice Co., who announced that they will be offering their immunity juices as a 45% discount, to help consumers “win the good fight with our vitamin C-packed juices.” The discount applies to their fresh squeezed orange juice and their Resilient holistic juice with elderberry and ginger. The juices will be available for online purchase and delivery.
Another huge step taken by a company to help consumers was taken by Baldor Specialty Foods, which announced that for the first time in its history, it will make its vast inventory of food available directly to consumers within a 50-mile radius of its Bronx, NY headquarters for at-home delivery.
The goal of the new consumer service is to help alleviate grocery store food shortages and provide a convenient delivery service for consumers staying put at home. With a minimum order of $250 (tax and delivery included), Baldor is opening access for consumers to purchase the foods they need the most -including fresh produce, meat and poultry, dairy, and other food staples, so they can avoid running out to the store and potentially expose themselves to the virus. The service will be available until the end of this health crisis.
The company plans to leverage the combined power of its robust e-commerce site, large fleet of trucks, army of drivers, food processing facility, as well as its large network of farms and specialty food vendors to serve consumers.

Starting on March 18th, Baldor’s e-commerce site will make its vast inventory available to the 18.5 million people who live in the zip codes within a 50-mile radius of Baldor’s headquarters in the Bronx. Orders made before midnight will be delivered the next day. 

“At its heart, Baldor has always been about family and community,” said Baldor’s CEO, TJ Murphy. “With a state-of-the-art food distribution chain already in place, it only makes sense to put it to good use, delivering our high-quality produce and specialty items to the consumers staying at home, doing their part to thwart the pandemic by practicing social distancing and isolation.”
“We have never considered doing this before,” said Murphy. “But in times of crisis, everything must be put on the table and considered. Our main priority is to provide food to the communities we serve – and we will do whatever it takes to make that happen.”

Spinato's Fine Foods, the family-owned and operated company behind the first nationally distributed line of broccoli crust frozen pizza, also announced that its frozen pizzas are now available for purchase online for "no-contact" home delivery.

"We wanted to make our frozen pizzas accessible from the comfort of home," says Anthony Spinato, co-founder & president of Spinato's Fine Foods. "To ensure the integrity and quality of our pizzas, we are specially packaging and shipping the pizzas to ensure they arrive safely and intact to consumers, making it easier for them to cross off one item from their list of to-dos."


For more information:
Natalie's Orchid Island Juice
Tel: +1 (772) 465-1122 

Lynn Munroe
Tel: +1 (845) 548-1211


Nicole Lavella
Tel: +1 (310) 274-1072

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