Vietnam: KFC debuts a dragon fruit burger with a pink bun

In Vietnam, KFC is debuting a new chicken sandwich with a pink bun. It is made with dragon fruit, in the aftermath of the country's struggles to sell excess fruit due to the coronavirus outbreak.

The chicken chain will begin serving the new Dragon Fruit Burger as a limited-time offering on March 20, a KFC Asia representative told Business Insider. The chicken sandwich, placed between pink buns, will be available for a limited period at a handful of stores in Vietnam.

Baked goods made with red dragon fruit have become popular in Vietnam recently, as the country struggled to sell excess dragon fruit when trade with China dropped due to the coronavirus outbreak. ABC Bakery founder Kao Sieu Luc invented a new recipe for pink baked goods after hearing farmers discuss difficulties selling red dragon fruit in Vietnam due to the coronavirus.

"The red dragon fruits were sold in the past 40.000 dong per kg from farmers, but now they had to sell at 6.000 dong per kg," the equivalent of the price per kilogram dropping from $1.72 to just 26 cents, ABC Bakery marketing executive Angela Kao told Business Insider. "Yet nobody [was] willing to buy, and the fruits [were] all ripe."

The dragon fruit baguette was an instant hit, drawing massive crowds to locations following the bread's debut on February 9. By early March, ABC Bakery had gone through more than 30 tons of dragon fruit. At that time, the bakery chain was using two tonnes of dragon fruit a day.


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