Nielsen Cauliflower comprehensive review

Australia: Prices increased across all retailers for cauliflower

In Australia, over the last year, the cauliflower & total vegetables volume sales remained flat, whereas both grew in terms of sales' value.

Prices increased in the last 52 weeks compared to the year prior across all retailers for cauliflower, leading to an increase in the average spend on cauliflower per buying household. The average volumes purchased were consistent with the year before.

The price increases were noted by the consumer, given the increase in the number of people who claimed that they “know the price” and “always notice when the price changes” coupled with the number of households who claimed they would only be willing to purchase cauliflower on a “reduced/special price” more then doubling between March & September.

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