During the few last years, banana exports from Guatemala to the US have increased and surpassed the volumes dispatched to that market from Ecuador. In 2016, for example, shipments of Guatemalan fruit to the North American market reached 1,690,752 tons, while Ecuadorian exports amounted to 850,000 tons.
But Guatemala isn't the only one that has increased its share of banana exports at the expense of Ecuador. In 2016 Ecuador also sold more than Costa Rica, which is now the second-largest supplier of the US, even though in 2019 it reduced its exports by 3.8%. In the last four years, the Ecuadorian banana has not recovered its figures, as exports fell to just 673,413 tons in 2019, i.e. almost 200,000 tons less.
Mexico also increased shipments of bananas to the US in the last four years, going from 291,390 tons to 425,287 tons.
According to Ecuadorian producers, one of the reasons for the crisis is the Banana Law, which bans sowing, as it has allowed Guatemalan, Mexican, and Honduran exports to rebound.
As a result, the increase in Ecuador's global production, which has been driven by productivity growth, has been sent to other markets, such as Russia, Middle Eastern countries, and, lately, China. Ecuador is also losing ground in Europe, especially in Italy.