In 2016, Sierra y Selva Exportadora - a public executing agency attached to the Ministry of Agriculture and Irrigation (MINAGRI) that aims to promote the access of small and medium producers of the Peruvian highlands and jungle to the markets, launched a project to promote the cultivation of pitahaya in the Piura region. Their goal was to promote the diversification of the region's exportable agricultural product supply.
The fruit produced in a pilot plot in the municipality of Santo Domingo, of the native red variety, was recently evaluated. It had an adequate presentation and structure, good aroma, flavor, and low sugar content: 13 to 14 degrees Brix.
Sierra and Selva Exportadora will install in the region new pilot plots of the yellow white, red white, and purple red varieties. The INIA will provide support for soil works and the installation design of the micro sprinkler irrigation system.
Is pitahaya a potential fruit for export in Peru?
Countries like Ecuador, Colombia, Brazil, and Costa Rica have already developed the export chain for pitahaya; However, Peru still does not produce significant volumes of the varieties demanded especially in Europe, Asia, and the United States.
In recent years, Peru has exported pitahayas but with irregular results. In 2019, Peru exported 6.3 tons of pitahaya worth 59,000 dollars at an average price of $9.8 per kilo. The main exporter was CJ Inversiones Export & Import. The main destinations were the Philippines and Aruba.