After 30 years in the produce business and having spent the last 15 with California Giant, Cindy Jewell is ready for a new adventure. “I have enjoyed being an employee of a grower/shipper, but I am ready for a next step and excited about working for myself,” she said. Jewell will be working as an independent marketer for the produce industry and is looking forward to leading the marketing efforts for more than one company.
“I feel it’s time to work for myself and have diversity in what I do every day. Beyond creating marketing programs for brands, Jewell has really enjoyed stepping into new sustainability initiatives. In addition, she takes great pride and gratification from the philanthropic work she has participated in to benefit children. “The passion I have for Tour de Fresh and the good it does for recipients of the salad bars, but also the new relationships it creates within our own industry, I am extremely proud of that.”
Telling stories
“My favorite things every day are telling the stories about farming companies, connecting consumers to where and how their food is grown, and getting kids excited about fresh produce,” she mentioned. Jewell is looking forward to doing a lot more of that.
In the new company, Jewell will partner with her husband who has been working independently for the last two years. Although she is looking forward to teaming up together, she hopes she will be lucky enough to be the boss. Jewell’s last day at California Giant will be March 2 and she will hit the ground running next week.
For more information:
Cindy Jewell
Jewell Marketing & Creative
cindy@scjewell.work