The fresh cut sector ended the year 2019 with a positive sign, confirming a growth trend that is consolidating year after year. According to Nielsen market surveys*, in 2019 fresh cut grew by 1.1% in value, thus bringing the overall value of the sector to 877 million euros, and by 3.1% in volume, even in a year which suffered some problems due to unfavorable climatic conditions.
The growth in the sector was driven by both the expansion of the number of customers, which now reach the round figure of 20 million families, and the increase in average spending per purchase (€ 1.89) and in the frequency of purchase (19,5 purchases per year).
"We are happy with the market trend and the trust that consumers continue to give to the whole sector" states Andrea Montagna (pictured below), chairman of the Gruppo IV Gamma of Unione Italiana Food. "The numbers, however, indicate that in the face of growth in volume, it is necessary to work along the entire supply chain to further increase the value of the sector: by taking advantage of the excellent growth performance that all those solutions for lunch outside the home, such as, for example, bowls with seasoning and cereal salads, are registering".
*Source: Nielsen Consumer Panel - Total Italy - Data updated to the week ending 29/12/2019