The Huelva-based cooperative Grufesa, which produces strawberries, raspberries and blueberries, has launched a new container specially designed for this year's Valentine's Day celebration.
It is an original reusable 400 gram format, ideal for sharing, die cut with a heart and the word LOVE to give visibility to the product.
"This product is offered in the framework of our sustainable commitment to promoting strawberries and meeting the consumer demand for new experiences and emotions. The format has added value due to its recyclable and reusable nature, and it includes a love letter in which you can write some heartfelt words for your partner on such a special occasion," says Juan Miguel Tirado, manager of Grufesa.
This new packaging, printed in full color and featuring the slogan "The healthy berry" which serves to identify all Grufesa trademarks, is easy to carry, so that it can be consumed directly anywhere and at any time of the day.
This new limited edition packaging is becoming part of the range of commercial formats that Grufesa has been developing for specific dates, such as that for Mother's Day, the special coloring one for children or the collection designed for Easter, among others.
“The previous LOVE formats for Valentine's Day, with which we have managed to stand out in recent years, had created expectations that we are hoping to meet, following on the same path of innovation and originality which has turned us into a leading name in the sector. This is a fun, value-added container designed to give and share and to make Valentine's Day a truly special day,” says the manager of Grufesa.
This new line designed for Valentine's Day is being marketed in Spain, as well as in several countries of the European market in which the company operates, having found in recent years that giving fruit in a different way "is an excellent way to encourage the consumption of fruit."