The company Fruitgrowing Quality has embarked on a new project for the production of three alternative varieties of licensed kiwifruit, two yellow-fleshed and another red-fleshed. For Joaquín Rey, founder and commercial director of the entity, these varieties offer several advantages over the traditional green kiwifruit. “The main one is that they can be grown in areas where the traditional variety cannot, because they need fewer hours of cold (between 250 and 400 hours is enough). Moreover, the shelf life is much longer. While green kiwifruit endures a week after its ripening, the yellow and red ones can have a shelf life of more than three weeks.”
The cultivation of these new varieties can be a good opportunity for Extremadura's agricultural producers, according to Rey, “especially because they would be joining an international consortium which aims to defend the crop through volume control and brand defense. We want there to be no more hectares than the necessary ones to ensure that producers can make a profit. We will try to have a market where there is always more demand than supply. That way, the profitability will be guaranteed.”
The fruit will be put on the market under a single brand: Kibi. The two yellow varieties are called Sunxy01 and Sunxy02 and the red one is the Rossy. "We are in the process of preparing the advertising and marketing campaign, which is the first step to generate demand," said Rey.
The company has a farm in Don Benito where they have verified the viability of the different varieties. “We are starting to look for possible new producers. The farm can be visited; you can talk to the technicians, receive recommendations, etc. However, our presence in the region of Extremadura will depend on the requests from agricultural producers to become associate producers of the consortium. To do so, a series of minimum conditions must be met, with the most important one being the suitability of the location. The field must also be technified, so in short, it is a professional crop that requires a big initial investment.