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Banana industry trail blazers join Pacific Coast Produce Marketing

Chaise Pensini and David Vella are set to join Pacific Coast Produce Marketing.

Established in 1998 by Frank and Dianne Sciacca, Pacific Coast Produce Marketing set out to minimise the degradation and decline of reef and soil health caused by conventional growing practices in Far North QLD, Australia, to produce a sustainably grown banana that’s both good for the environment and good for the consumer.

The Ecoganic™ farming system was created to farm in harmony with nature, rather than relying on chemicals (synthetic or organic) to grow a banana slowly, carefully and sustainably. Today, the Ecoganic banana is available Australia-wide distinguished by its signature red-wax tip.

“We are thrilled to welcome Chaise Pensini and David Vella to the Pacific Coast Produce Marketing family. We have been looking to take our business to the next level with both talent and organisational structure” says Frank Sciacca, Managing Director Pacific Coast Produce Marketing.

Chaise brings with him an impressive in-depth understanding of the banana industry; he was born and bred on a banana farm in Far North QLD before relocating to Sydney to take on Sales and Executive Management positions with some of Australia’s largest fresh produce companies.

Chaise also has an extensive network within the banana category participating in various roles at a board and advisory committee level, with access to world-class industry intelligence from across the globe “I am looking forward to working with the Sciacca family and other key stakeholders to future-proof the banana category in this country and abroad,” he says.

David Vella will also be joining Pacific Coast Produce Marketing, bringing with him over 28 years’ experience in fresh produce retail buying, procurement, supply and operational management. “I have worked closely with the Sciacca family for many years; and am excited to help develop ways to support growth into the future” says David.

For more information:

Chaise Pensini
cpensini@pcpmarketing.com.au  

David Vella
dvella@pcpmarketing.com.au 

 


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