The president of the Association of Mango Exporters of Mexico (EMEX), Engineer Jorge Armando Celis, is in favor of working to open new export markets that complement the US market. “We want to increase the presence of our mango in the markets of the European Union, Japan, Australia, and New Zealand. In addition, our goal is to access interesting markets, such as China, where we are awaiting the signing of the phytosanitary protocol, as well as markets in the Middle East,” he said.
“Another commercially attractive market is Russia. We must consolidate in the Russian market, where we believe we can grow in the short and medium-term, as its consumers value quality," he added.
Mexico is the main exporter of mango with 370,000 tons per year and the fifth largest producer in the world. The country exports its mangoes to more than 20 countries, including the United States, Canada, Chile, Europe, Japan, and New Zealand.
Mango EMEX Quality brand
Regarding the creation of the Mango EMEX quality brand, Engineer Jorge Armando Celis said: “We are working on the implementation of this quality seal, which will be very important to enhance the great quality of our mangoes, and that will help boost the internationalization of this fruit throughout the world.”
"Having a brand that identifies the excellent quality and high level of food safety that the mango of Mexico has, which is known throughout the world and by consumers, is very important."
Immediate challenges
According to Celis, the immediate challenges of the Mexican mango industry are to “continue enhancing the internationalization of Mexican mangoes worldwide, develop the EMEX Mango quality seal, create an image brand for the Mexican mangoes, and promote the Mexican mangoes at an international level so that they are very well known to increase consumption by the final consumers.”
Written by Francisco Seva Rivadulla, international agricultural food journalist.
For more information:
Association of Mango Exporters of Mexico (EMEX)
C/ San Juan Bosco 4341, Lomas de Guadalupe, 45038, Jalisco
Tel. +52 33 3280.2440
www.mangoemex.com