Newly redesigned packaging for a food service apple program is making its mark with more than just consumers.
“Our goal for the package redesign was to develop packaging that better related to our end customer, K-12 students, and to excite nutrition directors,” says Grant Boring of Peterson Farms based in Shelby, Mi.
The new designs are featured on the program’s bagged apple and flavored applesauce products.
Outside of the schools, the packaging has earned a silver Davey Award from the Academy of Interactive and Visual Arts (AIVA). In all, the packaging features various designs that highlight themes including winter, back to school, autumn, spring, patriotic themes and more. The packaging also features “Corey” the brand ambassador.
Back in school, the new designs have been well received. “Not only have nutrition directors and students been excited and we’ve seen increased usage, but this award lets us know we are on the right track, especially with this recognition by someone outside of our customer base,” says Boring. “There’s been overwhelming acceptance from consumers which has been huge for increasing our brand presence in the market.”
Meanwhile Boring reports that supplies of apples, which it sources from the Midwestern and Eastern states, are ample since its supplies are bought on a program basis rather than spot purchasing throughout the year. “And the pricing is similar to last year as our goals for increasing our business are structured on volume,” says Boring.
As for Peterson Farms, Boring says it’s now focused on the continued growth of its fresh-cut red skinned apples program that’s built around a limited time only (LTO) themed packaging. “Our new LTO this year is a graduation event for the end of school."