Carmen Nicolás, CEO of Just Quality:

Citrus to China: Offering solutions in long distance perishables exports

 In long-distance perishables exports it is always better to prevent problems than struggling desperately for solutions that sometimes impossible to find.

"Once again the citrus export season begins to Southeast Asia and again, it will be necessary to suffer with the delays of the vessels, the breakdowns of the containers and of course, the commercial pressure of your clients and the competition, the discounts due to quality problems and slow market,"  says Carmen Nicolás, CEO of Just Quality.

"Therefore, this is the best time to look at all the details that will lead to the success of marketing. Within all these details, the independent inspection and control services of cargo by third parties, known as 'surveys', are included," she adds.

According to Carmen, it is a tradition in the citrus sector to have these services only when a claim has been received from the final customer. In this case and due to the rush of the sale, it is often the customer himself who contacts the inspection companies and manages the process, leaving little margin of maneuver to the exporter and uncertainty of the independence of such inspection.

To avoid these situations in this season, Just Quality, is offering integrated inspection service that includes the original inspection at the time of loading the container and the inspection on arrival at the final destination at the opening of the doors.

According to the company, the advantages of hiring this service are:

  • At the time of loading, you will have a certificate of optimum product quality for the given transit, in accordance with international fruit marketing standards.
  • At the time of the download, you will have the real quality information that will help you in closing the commercial settlement with your client.


Both reports, in case of breakdown of the container and /or delays in the vessel that have an impact on the quality of the product, will provide you with the guarantee of success in the processing of the claim to the insurer and the shipping company.

"Customers who in previous campaigns have contracted this service, state that they have reduced more than 80% the amount of claims from their customers and have had around 95% acceptance of claims by insurers," points out Carmen Nicolás.

"The way to contract the service is very simple, a simple call or email with the information of the load plan and, from that moment, we take care of the management of both inspections through contact with the logistics platform in Spain and with the "consignee" upon arrival. With this service we hope to help citrus exporters increase the tranquillity and confidence of  their long-distance exports".


For more information:
Carmen Nicolás
Just Quality
Tel: +34 648039639 

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