Participants so far have lost an average of 24 pounds per person

Viva Fresh's clean eating challenge update

After launching the Clean Eating Challenge in November 2019, participants continued to excel through the holiday season and into the new year.  All participants have not only lost a significant amount of weight (averaging more than 24 pounds per person) but they also report feeling better and having more energy.  They will continue the challenge up until the 2020 Viva Fresh Expo on April 30 – May 2, 2020 at the JW Marriot Hill Country Resort in San Antonio, Texas.   

“I’m absolutely amazed by each participant’s commitment and dedication to this program,” stated Dr. Ian Smith who’s been leading and coaching the group.  “As an advocate for clean eating with more plant-based foods, it’s exciting and personally satisfying to be able to work with these industry veterans who provide consumers across the country with healthy fruits and vegetables that are so badly needed to keep our country healthy.  Now these four produce professionals are getting a first hand look at just how powerful fresh food can be!”

Produce industry veteran and Director of Sales for Grow Farms Texas, Tommy Wilkins noted, “This has been a life-changing journey for me.  Becoming a grandfather has inspired me to take my health and wellness seriously.  I can’t tell you how much my energy level has changed and how well I’ve been feeling. The food has been satisfying and I’ve lost 24 pounds to date. My lipid panel has improved to the point of I was able to cut my cholesterol medication in half. I’m changing 59 years of bad habits and I’ve never felt better.” 

“I was recently diagnosed with diabetes so I wanted a restart to be able to make healthier choices,” remarked Michelle Cortez, Empacadora GAB – Mr. Lucky.  “Eating lots of raw fruits and vegetables has been really helping to keep my sugar levels stable.  I haven’t had a sugar spike since I started the program which is amazing.  Now, I’m more than halfway to reaching my goal of losing 40 pounds.”

“I’ve battled weight my whole life so it’s time for me to get in control of how to fully live my life,” said Ed Bertaud, Director, Retail Sales-IFCO RPC North America.  “I’m feeling better having a lot more energy especially at the end of the day and my mind is clearer.  And I don’t feel like I’m starving.  Traveling for work has its challenges but I’m happy to report that I’ve lost 25 pounds to date and am on my way to reaching my goals.”

Each of the participants are regularly posting videos showcasing their progress online at the Viva Fresh website.  Participating sponsors include SunFed, Grow Farm Texas, Coast Tropical, Rio Fresh Inc. and J&D Produce. 

For more information: 
Heidi McIntyre
Tel: +1 (407) 222-3695 


Publication date:

Receive the daily newsletter in your email for free | Click here

Other news in this sector:

© 2020

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber