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US retail advertisements cater to healthy eating this month

The USDA National Retail Report shows that this week, retailers continued to cater to shoppers' intentions to eat well. Popular juicing items such as apples, mangoes, kale, cucumbers, strawberries, pineapples, and blueberries were front and center. Favorite carb replacement vegetables like cauliflower, zucchini, yellow squash, and spaghetti squash were well advertised. Chilean peaches, nectarines, and cherries abounded this week. Avocadoes were still king, perfect for healthy meals as well as for guacamole and tacos at halftime.

Total ad numbers this week were 316,484, a 13% decrease from last weeks 364,682. The total number of ads broken out by commodity groups: fruit 183,759 (58% of all ads), onions and potatoes 26,563 (8%), vegetables 103,287 (33%), herbs 893 and ornamentals 1,982. The number of ads for organic produce was 46,789, 15% of total ads.

The following are the prices of major advertised items (3,000 plus stores) this week, compared to the same week last year. Significant increases in price for fruit items this week included pears (Danjou at 14%, Bosc at 12%), limes at 13%, and pineapples at 12%. Significant decreases included Gala apples at 24%, strawberries at 18%, and Golden Delicious apples at 13%. The only significant changes in price for onions and potatoes this week was a 17% increase for Russet potatoes. Significant increases for vegetables this week included green bell peppers at 30% and cauliflower at 12%. Significant decreases for vegetables included only cucumbers at 11%.

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