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AZ France reveals its new visual identity

AZ France, a subsidiary of Orsero S.p.A., parent company of the Group and one of the leading importers and distributors of fresh fruits and vegetables in Southern Europe, reveals its new visual identity at the start of this year.

This change of visual identity reflects the current dynamics of the group, in constant progression over the past few years. Sébastien Postifferi, president of AZ France, declared: “This new visual identity is a strong sign of the transformation of AZ France, at a time when the company is making fundamental changes. It will accompany our development ambitions for 2020.”

This new logotype shows the desire by AZ France to be a driving force on the path of innovation and sustainable development in the coming years.

Clean and following the flat design trend, the new logotype keeps the links with the past thanks to the red circle, AZ France’s first logo. The resolutely modern font reflects the seriousness and professionalism of the company. The colors - blue, white, red - are a reminder that AZ France is the French branch of the ORSERO group. 

It is during breakfast events that this new logo was presented to all the teams at the four sites.

This new visual identity will be progressively applied to all the communication tools, and offers the opportunity to redesign the website.

About Orsero S.p.A Group
Orsero Group imports and distributes fruits and vegetables in Mediterranean Europe. On the market for nearly 80 years, it operates through a network of companies based in Italy, France, Spain, Portugal, Greece, Costa Rica, Colombia and Mexico.

Each year, the group sells more than 750,000 tons of fruits and vegetables all over the world, thanks to a network of over 1,500 suppliers carefully selected in the main global production zones. The group manages the entire fresh fruit and vegetable sector: suppliers, maritime transport, ripening, distribution and marketing.

The Orsero group operates sustainably and responsibly throughout the sector, on social, environmental and economic aspects. It distributes a complete range of fruits and vegetables daily, including more than 300 references, with personalized solutions to satisfy all its clients’ demands.

Orsero S.p.A., parent company of the Group, is listed on the MTA market (Mercato Telematico Azionario) - segmento STAR - managed by Borsa Italiana S.p.A.

About AZ France
AZ France is the French subsidiary of the ORSERO Group. The company has 4 sites in France, nearly 400 employees and a revenue of 188 million euros [209 million USD] in 2018. It is certified organic agriculture, fair trade, ISO 22000 and Fel Partnership.

For more information:
AZ France 

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