In 2018, Brazil's fruit imports amounted to €36.120 million, and that of vegetables to €19.641 million. Several products will see an increase in this Latin American country in the coming years. Tomatoes are in second place in this top ten list. Pears are in fourth position and nuts in sixth. Bananas take up the eighth spot.
The Brazilian economy is the largest in Latin America. However, in 2018, it grew by only 1,1%. In that same year, the import of consumer goods totaled €2,5 billion. This is 3,5% less than in 2017. Political unrest is the main reason for this. Brazil's government is, however, focused on rapid political reforms. It is striving for greater trade freedom.
According to expectations, the economy is set to grow further in the coming years. A 2,3% growth rate is estimated for 2019. The people of Brazil, however, (still) lean toward living frugally. Imported products are usually considered luxury items. These are, therefore, often left on the shelf.
Some things to keep in mind:
- Brazilian importers tend to buy small amounts at first. They then test these products on the market.
- It is customary for Brazilian companies to want exclusive contracts.
Find more information in the USDA's Exporters Guide to Brazil.