On Thursday, US Consul General David Ranz attended an event aimed at highlighting the benefits of the pear as a fruit which should be eaten daily. The event, organised by USA Pears, also witnessed the announcement of actress Malaika Arora as the firm’s official brand ambassador. USA Pears has been in the Indian market since 2002 and currently sells in Delhi, Mumbai, Bangalore and Chennai, among other Tier I cities.
Celebrity nutritionist Pooja Makhija, Pear Bureau Northwest’s in-country marketing representative Sumit Saran, and international marketing representative Jeff Correa were also present.
Correa and Saran spoke at length about the export rates of pears in India and how it is the sixth-largest market for the fruit. “USA Pears are grown in Oregon and Washington, which have the right mix of volcanic soil and clean mountain water. Over 800 families have committed themselves to pear production in the northwest regions of the USA,” Correa said.
Ms. Arora told thehindu.com: “I did not have to think twice before being a part of this campaign which talks about nutrition and how making pears a part of their diet will help in enhancing fitness.”