Blue Whale has just signed a partnership with Disney in order to guide and encourage children and their parents to eat healthy.
This partnership is part of a global initiative launched in 2006 in the United States with the development of a nutritional charter based, in France especially, on the recommendations of the National Nutrition and Health Program (PNNS). This operation involves apple bags and Blue Reine® trays in co-branding with Disney® Frozen. Inside, children will find a magnet with their favorite character.
“For Blue Whale, it is the opportunity to introduce our new varieties to the families and to get children used to the nice taste of apples. It is also the chance to improve the visibility of new products,” explains Patrick Renault, commercial director France.
Soon, a Blue Whale Mickey range will also be marketed.
For more information:
Dina Abella
Blue Whale
1205 Avenue de Falguières BP 417
82004 Montauban Cedex – France
Phone: +33 (0)5 63 21 56 56
Dina@blue-whale.com
www.blue-whale.com