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Polish organic market growing thanks to retail chains

The organic food market in Poland is already growing at a double-digit rate, and this has been possible thanks to retail chains, says Karol Gębka, trade director of Farma Świętokrzyska. Farma Świętokrzyska is one of the largest Polish companies offering organic vegetables, fruits and preserves.

"When we started our activity over 15 years ago, there was practically no BIO market in Poland, so the vegetables and fruits we produced then were basically raw materials for export. Virtually 100 percent of what we produced at the beginning ended up processed in western countries," says Karol Gębka.

He also stresses that the situation has been changing dramatically in recent years, and that the organic food market in Poland is already growing at a double-digit rate, the fastest in the entire food sector.

"It should be highlighted that this is possible thanks to retail chains. They bet on these products, promote them and build consumer awareness. We work with virtually all chains. We appreciate the fact that they promote this food," says the commercial director of Farma Świętokrzyska.

He argues that the future belongs to organic food, because more and more Polish consumers are looking for safe, natural and healthy food.

 

Source: portalspozywczy.pl


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