The sales season of aomori apples grown in Shandong is coming to an end, while cream gold Fujis have just become available. Liu, Manager of Shandong Aomori Zhenpin Fresh Fruit Supply Chain talked about production this season and recent market conditions.
The sales season of Shandong grown aomori apples is nearing the end. Aomori Zhenpin has seen explosive sales growth this season. “The crops from production areas in Shangdong are abundant and of high quality. The highest yield among the orchards is about 3,000-4,000 kilos. On top of expanding our sales channels, we also have many old customers coming back to us and doubling their purchase. Most of our products are sold to Shanghai, Zhejiang, and Fujian. At one time, people were scrambling to compete for our supplies. Our sales volume this season is about 700,000 kilos. Prices this season are slightly higher than last year, for example, sizes 85-90 are sold at about 10 yuan/kg in the orchard at the end of the season."
“Our products are mainly sold in gift boxes at 65 -120 yuan/box (10 kilograms). This year, there are a variety of counterfeit products that imitate our packaging and our brand. Therefore, we constantly update our packaging to avoid being copied. In addition, we also plan to apply for the protection of the packaging rights next year, in order to better protect the interests of our sellers and partners,” Liu said.
“We have been growing and selling aomoris for 4 years, and now we are seeing more and more consumers recognizing this variety. In order to meet the growing market demand, we have more than doubled the number of orchards that we signed agreements with this year. While continuing expanding local sales channels in China, we also plan to expand our export business next year. We have received some inquiries from Southeast Asian importers, and hope to speed up the process in getting our export licensing and allow overseas customers to enjoy Chinese-made Aomori apples!"
Cream gold fujis
“The harvest season of gold Fujis in Yantai, Shandong Province starts from early November and lasts through to the end of November. Currently, they are being marked and also being put into storage, and the sales season can last through to April. Although the dry weather this year has had a certain impact on the quality, the current sales situation is relatively stable,” Liu said. “Prices are high this season. The purchase price for sizes 80 or above is around 7 yuan/kilo, on par with that of the middle and later period last year. Compared with the more popular red Fuji, thanks to the longer fruiting period, the gold variety is more fruity and higher in sugar (15%-17%)."
Contact: Liu, Manager
Company: Shandong Aomori Zhenpin Fresh Fruit Supply Chain
Phone: +86 152 6528 8075