Collaboration with Nicolaï fruit for export to Japan

Japanese football boss to export Belgian fruit to Japan

CEO Takayuki Tateishi of football club STVV recently revealed his plans for STVV and Sint-Truiden. He want to create financial stability for the football club and also invest in the region. This is why together with Nicolaï Fruit, he will start exporting fruit to Japan.

Tateishi and DMM are also going to anchor themselves economically in Sint-Truiden. He will work together with Nicolaï Fruit, a family-owned Truiden company with 40 years of experience in trading fruit and vegetables, entering into a partnership to export fruit to the Asian market. The fruit will be in the stores of 7-Eleven, an international retail chain with locations in 18 countries including Japan. It has been the largest retail chain in the world since March 2007: beating even McDonald’s with more than 30,000 stores worldwide. In addition, the retail chain employs around 45,000 people worldwide.


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