The artichoke marketing campaign has come to life. In all the markets of northern Italy, the product is available and its quality is quite decent. At the Cesena Market (Mercato di Cesena), several wholesalers have both the Apulian artichokes and those from Sardinia.
"The production is high and the quality is excellent - explained Rosanna Biondi - at least for the Apulian product. We primarily have Violetto and we are satisfied with it".
Both Violetto artichoke and those from Sardinia are available from the wholesaler Gobbi. "The artichoke is now a product available all year round - they explained at the stand - but it is a fact that from now on high quality and requests are increasing. Prices vary according to size, category and origin".
The price range varies between 20 and 50 cents per piece. The top-notch Apulian Violetto reaches 50 cents per head.
"Because of the low temperatures of the last few days - said another operator – we’ve had a double benefit. First of all, going back to standard temperatures increased the quality in the fields. Secondly, consumers have started demanding more of it and sales are taking off.