Helping to catalyse the entire fruit value chain

Coca Cola to complete $1.7 bn investment in India’s ‘Fruit Circular Economy’

Global FMCG major Coca-Cola is on track to complete all its investment commitments in India, including the $1.7 billion funding to create a “Fruit Circular Economy” meant to aid the Indian agri-ecosystem.

The planned investment of $5 billion announced by the company in 2012 is expected to be completed by 2020. It will be used for retail infrastructure creation, bottling plants and the introduction of new products, amongst others. Since its re-entry into India from 1993 till 2011, Coca-Cola invested $2 billion in the country. “We are on track with our investment commitments of $5 billion by 2020. That’s on track,” a senior executive with the beverages major’s India arm told.

Additionally, the company has committed an investment of $1.7 billion towards creating a “Fruit Circular Economy” aiding the Indian agri-ecosystem for the next five years till 2023. “This investment will help catalyse the entire fruit value chain helping take them from the grove to the glass,” a company executive told sentinelassam.com.


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