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Rising consumer demand pushes yumberry market

Yumberry is a commercial name for the yangmei fruit, which is native to China and Japan. The yumberry is known by the scientific name myrica rubra. It has various names according to the regions in which they are grown such as yamamomo or Japanese bayberry in Japan and red bayberry and waxberry in the rest of the world.

Yumberries have high anti-oxidant levels and high vitamin and mineral content and are an addition to the superfruits category. They are known to have many health benefits such as dispelling summer heats in the bowel and curing stomach aches. Increasing number of scientific research papers are also supporting these health claims.

The yumberry is a spherical, reddish-purple colored fruit which has a slight resemblance to raspberries and has a succulent and fleshy inner side. They have a sweet-sour flavor taste like that of a strawberry. As of 2016, almost 90% of the global yumberry produce was grown in China. The rest of the production zone is fragmented with the inclusion of countries like Japan, India, Thailand and Vietnam. The Zhejiang Province in China contributes enormously to the yumberry production. Recently, the growing demand for superfruits and exotic fruits has raised considerable awareness about the advantages of yumberry and consequently, its consumption has also grown.


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