On the occasion of Fruit Attraction 2019, the International Fruit and Vegetable Fair in Madrid, Hydro Fert displayed its new corporate identity tools: brand, website and product's packaging.
This year their habitual appointment with the Spanish exhibition was enriched by an important innovation, involving our customers as well as some visitors and stakeholders.
During the presentation event on last 22 October, Riccardo Salerno and Mario Frisardi - the company's founding members - have illustrated the whole renewal path followed by Hydro Fert. An evolution equalizing the brand identity with its own values: quality, fertility and growth.
The rebrand was inspired by Hydro Fert history itself. The bud, the traditional company symbol, becomes more contemporary, harmonious and balanced. Inside it, some lines appear, referring to a ploughed patch of ground, in order to transmit prosperity, fertility and growth.
Starting from here, the website has been re-designed to make it more user-friendly. The products are at its core, easy to be consulted in a simple and intuitive way, thanks to the categories colours and a rearrangement of contents.
The change has involved the products too. More readable information, harmonious colours, better "shelf identity", a more captivating look: the brand new packaging combines functionality, appearance, practicality and beauty.
The new brand identity is much more than a graphic change. It is the beginning of a new developing story, projecting Hydro Fert into the future, more and more in harmony with its timeless values.
Born in 2002, Hydro Fert focuses on the production of specialty fertilizers helping the farmers to improve their plantation's quality and yields.
Hydro Fert is a sustainable company: it works to keep together both agricultural development and respect for the environment.
For more information:
Dr. Lorenzo Vecchietti
Hydro Fert srl
Tel: +39 0883 513494
Email: lorenzo@hydrofert.it
www.hydrofert.it