Denver-based company Fourpoints is the first-and-only energy bar to feature California Prunes as the main ingredient. “The energy bar category is crowded and full of the same old date based and syrup-based bars,” said Kevin Webber, co-founder of Fourpoints. “You have to have a one-of-a-kind product to stand out, and for us, that means a one-of-a-kind ingredient: California Prunes. We created our product out of both passion for outdoor recreation and out of personal need for a low-glycemic, better functioning bar inspired by our families fight with diabetes.”
“California Prunes have a low-glycemic index meaning a slower rise in blood sugar that increases satiety to delay hunger during exercise. This makes prunes an ideal energy source,” said Leslie Bonci, registered dietitian, sports nutrition expert, and California Prune Board nutrition consultant. “California Prunes deliver the nutritional clout of macros (carbohydrates and fiber), micros (vitamins and minerals), and phytos (polyphenols).”
California Prunes are such an important ingredient on the inside of the bars, Fourpoints features the California Prunes brand on the outside, too. Each package of Fourpoints energy bars highlights the new California Prunes brand.
“It’s refreshing to partner with a company that truly believes in the power of prunes,” said Donn Zea, Executive Director, California Prune Board. “Fourpoints not only recognizes the remarkable benefits that prunes offer but they’ve gone the extra mile to feature the California Prunes brand on packaging in prime real estate near the list of ingredients where health-conscious consumers gravitate.”
In addition to the California Prunes brand integration on the Fourpoints packaging, California Prunes and Fourpoints are partnering on integration opportunities including co-promotion via special events, social media outreach, sampling, and more. Fourpoints will be on center stage at this weeks’ Naturally Boulder Annual Autumn Pitch Slam.
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