Italian fruit and veg to be showcased in the UAE in new campaign

With the financial aid of the EU, Italian fruits and vegetables consortium CSO Italy is seeking to increase awareness and appreciation of fresh and processed fruits and vegetables from Italy in the UAE. Therefore, it has come up with the campaign ‘Fresh Up Your Life – European top-quality fruit & veg’.

Fresh Up your Life – European top-quality fruit & veg is a three year campaign which aims to convince people from the UAE to choose superior quality fruits and vegetables from Italy. The program includes participation to the WOP Dubai trade show 2019, organization of a press event, participation to the Dubai Italian Week, as well as in-store activities, reaching out both consumers and food professionals.

In 2018, European countries grew a total of 46.9 million tons of fruits and 55.6 million of vegetables. Europe’s leading producers are Italy and Spain, which reach 42% of the total production. European agriculture is ruled by strict production standards set by the European Union, which guarantee safety and wholesomeness of every fruit or vegetable grown in Europe.

In the UAE, consumers can already find Italian peaches, plums, grapes, kiwis, red apple Epli, and tomato sauce. All those products benefit from the highest European standards, ensuring consumers top quality fruits and vegetables, with health-giving properties.


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