Jean-Baptiste Pinel, Primland:

More Oscar kiwis produced in France this year

The campaign of the French green kiwis will start soon. The first producers of Primland will begin the harvest this week. “Compared to last year, we will have slightly bigger volumes,” reports Jean-Baptiste Pinel, director of the company. “This is a rather good thing, because it seems that the New-Zealand kiwis will not be on the market for a long time this year. The last volumes will be sold next month, which is normal.” Last year, the kiwis from New-Zealand stayed longer on the market, which made it more complicated to sell the new French harvest.

The Primland kiwis are sold under the brand Oscar. The company will send the first fruits for large export starting in November. This gives the fruits time to ripen in the containers. “Before harvesting our fruits, we make sure that the sugar levels are high enough. We refuse to sell fruits that are not sweet enough. The kiwi world needs quality products to appeal to the consumers. We are happy to have strengthened the reputation of the Oscar brand.”

Just before the campaign of the French kiwi, Primland sells the Nergi baby kiwi. “We are now ending the sales. We are very satisfied with this campaign. We have more clients and each of them now buys more fruits. We got some positive feedback, compared to the competing products. The Nergi kiwi is a more stable product. Apparently, the competing products get spoiled faster in the trays.”

Jean-Baptiste Pinel at Fruit Attraction

Presence at Fruit Attraction
Last week, Primland took part in the Fruit Attraction event in Madrid. The company was one of the first French operators to participate. “Since we sell the Oscar kiwis in Spain, it is important for us to be there and to see our Spanish clients.” Jean-Baptiste adds that the event is becoming more and more international. “There were quite a lot of vendors from outside of Europe, like Thailand, Malaysia, Vietnam and China.”


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