Italian green kiwi slows down, excellent expectations for golden and red varieties

Since last September, the global kiwi market has been lacking in both golden and green varieties. This was reflected in a good overseas demand for premature golden and green varieties, according to what was reported to FreshPlaza by a market operator.

The kiwi variety with yellow pulp is now almost over, after the early green pulp ones which ended several weeks ago.

With lower production volumes in Italy, and a drop in production estimated around 15-20% compared to 2018, and due to an increasing demand for the golden kiwis, operators are quite optimistic about its commercialization. The same is true for the green kiwis (although Greek competitors will play a major role here).

Because of the limited temperature range in October, the harvesting of the Hayward kiwi in northern Italy is about 5-6 days behind schedule, which means that its commercialization will also start a little later than usual. The size is expected to be medium.

Regarding the red variety, the quantities sold in 2018 have raised interest and expectations for the next few years. Production is increasing, but at a slower pace than the demand.

Kiwi is a product (in all its varieties) that has to be available to the consumer 365 days a year, all over the world.

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